Larry McCullough
10 Quick Steps To
A Home Business
Marketing Plan
By: BB Lee
10 Quick Steps To A
Home Business
Marketing Plan
by BB Lee (c)2003
Did your know that
without a solid
marketing strategy
your home based
or small business
will struggle to
find success.
You will need a
marketing plan or
strategy to
introduce your
business to the
consumer market. To
create a buzz about
your
business and keep it
in consumer minds.
Buzz and familiarity
will create demand
for your goods.
And if this is
successful...consumers
will line up to
purchase your
goods or service,
leading to
P-R-O-F-I-T-S.
Simple enough?
You would be
astonished at the
number of business
owners who
start a new business
without a solid
marketing plan in
hand.
What follows are 10
tips to draft your
own marketing plan
quickly and easily.
Adapt them to fit
your business goals.
1. Research
You must know who
are your best
customers for your
business,
what are their
purchasing habits,
their income level,
education level, are
they male, female,
young, older,
city dwellers,
suburbanites, and
who are your direct
competitors.
2. Target
Think of a unique
angle or a niche to
fill with your
service.
For example, there
are hundreds of day
care services in
most
communities. Here's
an example, zero in
on low income single
moms with special
needs children.
Offering care they
could
not get for the same
price. Or you might
decide to open your
day care center
earlier and close
later in the day
than
similar centers for
parents who work
long hours.
3. Details
Write a detailed
report of what you
are offering. This
will
help guide you when
you write classified
ads or business
sales letters.
4. The Competition
Find out who is
marketing a similar
service in your
community.
How much they charge
and their unique
selling point.
Determine ways toout
finesse them.
5. Mission Statement
Write a mission
statement telling
who you are and what
you are about.
Explain what you are
selling and add your
unique selling
point.
6. Marketing Idea
How will you create
demand for your
product? By offering
extra's,
quality,
performance, price.
7. Price
How much will you
charge. Will you
charge less than the
competition to
attract new
customers. Charge a
similar price,
but offer extra's.
Or you could charge
slightly more and
provide
better quality. Use
this as a unique
selling point.
8. Budgets
How much money will
you invest in
marketing your
product:
daily
weekly
monthly
9. Goals
What income are you
forecasting per
week, month, year?
How many sales per
week, month, year?
How many customers
served per week,
month, year?
10. Success
What methods will
you use to measure a
successful marketing
plan?
Reaching a
predetermined
income.
Selling more than
the competition.
Satisfied Customers.
At the end of a year
review all your
marketing
statistics.
Did you reach your
goals? If you did
not reach your goal,
revise your
marketing plan until
you find a winning
strategy.
Need More Info?
Visit your local
library for books on
marketing plans or
read the many free
marketing ebooks
found online. Read
every
thing you can on
advertising or
marketing. Set up
your own
research files on
marketing
strategies. Keep
striving to improve.
______________________________________________________________
BB Lee is
Editor/Publisher Of
SmallBizBits Home
Based Business
Newsletter.
Subscribe Now For
Unique Startup
Ideas, Great Home
Business Articles,
Tips, Advice.
Visit:http://www.angelfire.com/zine/smallbiz
mailto:smallbiz@angelfire.com
_______
About the Author
BB is editor and
publisher of
SmallBizBits home
business newsletter
and a published
freelance writer
