Are You a
Marketing Octopus, or a Marketing Worm?
By: André Bell
One of the greatest challenges to
effectively marketing a business is
determining which marketing method is best
for your business.
Most people look at what their competitors
are doing to market their businesses and
then simply imitate that, whether good or
The best marketing strategy does not involve
selecting only one or two marketing
approaches that we see others using. The
best marketing approach resembles an
An octopus is very effective at catching
food with eight limbs. If the octopus loses
one limb it may momentarily lose some of its
strength and agility, but it adapts and
continues on as an effective hunter and
It’s the same with marketing your business.
The more marketing approaches you use
simultaneously the more successful you can
become and the easier it is to continue
growing your company.
You will continue to thrive despite the
challenges facing others. No setback in any
one marketing approach will ever devastate
you or pose major problems.
Despite this, many companies use no more
than two or three methods at most to bring
Few realize that there are over 100 methods
for bringing in new business, for increasing
web traffic, for selling more to existing
clients, and for increasing repeat sales
that their competitors are not using.
They basically imitate worms in their
marketing attempts. A worm’s approach to
life is singular. It does not use multiple
limbs because it has none. Its existence is
slow and labor-intensive. Very unlike an
The great thing about this is that most
competitors are making this same mistake.
They may be too busy, too shorthanded, or
too myopic to do much more than hand out
boxes of business cards and sit around
talking ‘fish stories’ of the one that got
That is a marketing approach to avoid.
Instead use as many marketing methods as
make sense for your industry, your market,
and your company. Then you will become a
marketing octopus while your competitors
remain marketing worms.
Where can you find a listing of more than
one or two marketing methods?
André Bell has authored the book, "101
Marketing Secrets Revealed". A free copy can
be obtained from his website at
André Bell is an author, speaker,
consultant, and trainer. His site
marketing tips, strategies, tools, to help
small to medium sized companies bring in new
clients, sell more to existing clients, and
increase web traffic