How do I Get
Started with My Marketing?
By: Kendall Summerhawk
Learn 5 strategies for getting started with your marketing.
Does marketing your business seem
overwhelming? Have you wondered how you were
ever going to fit marketing into your weekly
I know that marketing is usually an
entrepreneur's least favorite activity to
do! Every week I receive emails from
entrepreneurs who are ready to get their
business off the ground but don't know where
to start. Sound familiar?
I'm going to share with you 5 strategies
you can take to get started marketing your
business or re-vitalize your existing
marketing. These 5 strategies have been used
by entrepreneurs over and over again, with
these consistent results: greater
confidence, energy and enthusiasm for
marketing, AND more clients!
Strategy 1: Get crystal clear on who your
choice client is. Why? So you know where to
direct your marketing time, money and
energy! I can talk for hours about the
concept of choice client (look for more
about this in future articles).
In a nutshell, your choice client
definition clearly describes the kind of
person you most want to work with. It does
NOT mean this is the only person you will
work with. It DOES mean this is the only
kind of person you will spend your marketing
time, money and energy on.
Strategy 2: Develop a strong, compelling
list of benefits your clients receive from
working with you. Once you orient your
thinking, your language and your approach
around the results you deliver, you will
never be at a loss to describe your business
Strategy 3: Design 2-3 tiers of services
you can offer. Include at least one way
prospective clients can sample what you do
with no commitment on their part.
Strategy 4: Create 3 ways you can
consistently reach your choice client. The
keyword here is consistency. Even the best
marketing approach won't work well if it's
only done sporadically.
If you enjoy writing, then write an
article twice a month. Love networking? Go
to networking events twice each week. Want
to build your referrals through strategic
partners? (a fancy term for those people who
share your choice client) Create a list of
other businesses that share your choice
client and contact four of them each week
until your list is exhausted.
Consistency is one of THE easiest ways to
be successful building your business!
Strategy 5: Make time in your daily
calendar for marketing. Schedule this time
as you would an appointment with a client
and then honor that appointment with
Now it's your turn!
About the Author
Isn't it time you learned to market in a
way that's right for you? Kendall SummerHawk,
creator of the Be Yourself Marketing(tm)
"Marketing Makeover Kit", specializes in
working with entrepreneurs who love what
they do but wish marketing would just go
away. The Marketing Makeover Kit is a must
if you want the freedom, confidence,
inspiration, insights, and relief you need
to make your business profitable without
writing a marketing plan!