Alert Marketing - Get
Google Search Results By
E-mail
By: Jakob Jelling
Sometimes our jobs as
marketers means we need to
look beyond the obvious.
Google, for example, offers
their Google Alerts service.
At first glance, this may
seem most useful to
companies who want to track
certain searches within
their industry, or to
hobbyists who want to stay
on top of changes in their
topics of interest.
But Internet marketers can
also use Google Alerts to
help keep track of what's
going on around the net, and
even to keep tabs on their
direct competition for that
matter. Google Alerts, which
are email notifications, can
be created based on the top
10 Google news stories, but
more helpful to marketers is
the possibility of creating
alerts for the top 20 Google
web search results.
By setting up alerts for
your competitor's company,
web site, brand, or product
name, you can monitor search
results for changes. Some
results may indicate a new
product launch, or perhaps a
publicity campaign, and you
will be able to make
appropriate adjustments in
your own business.
If you want to market an
affiliate product through
SEO, you can monitor the top
20 results for a search on
that product. You will know
if and when your site breaks
into the top 20 results, and
can watch it as it hopefully
continues climbing to that
first position.
There are other uses as
well. SEO firms can monitor
clients' results. Niche
marketers can easily monitor
both industry news and niche
search results. You can even
monitor search results for
your best keywords and your
own high ranking pages.
Google Alerts, though free,
can provide valuable
marketing intelligence to
online entrepreneurs who
take advantage of it.
By Jakob Jelling
http://www.sitetube.com
Jakob Jelling is the founder
of
http://www.sitetube.com.
Visit his website for the
latest on planning,
building, promoting and
maintaining websites